It seems that all anyone ever talks about is IT bags. So what exactly makes an IT bag and IT bag? After doing a bit of research, it appears as though the term was coined in the 1990s. During this time, the handbag market was experiencing explosive growth. Designers needed to come up with a design that would allow them to stand out in this seemingly never-ending sea of handbags. Producing a design that would become an IT bag was like the holy grail of the handbag world. But oddly enough, we still don’t really know what makes an IT bag an IT bag. Sure an IT bag is something that everyone must own, but why is that exactly? There are a lot of different possibilities, but I don’t think we can place our finger on just one.
And exactly what does all of this have to do with this handbag I have pictured here? Hopefully it is obvious! Meet the Longchamp ‘It Bag’ Horizontal Tote. A playful spin on the whole IT bag phenomenon, this otherwise plain looking tote has “Ceci est un IT BAG” written right across the front. Well, it technically may not be an IT bag per se. However, I think it would make a nice tote for all those casual summer activities. You can pick one up at Nordstrom, where it is currently available in orange and retails for $340.
The Chat: Longchamp ‘It Bag’