“Juicy Couture” was co-founded in 1994 by Pamela Skaist-Levy and Gela Nash-Taylor, wife of John Taylor from Duran Duran. It was originally “Travis Jeans”, a line of maternity jeans named after Gela’s son, Travis. In 2003 Juicy Couture was purchased by Liz Claiborne Inc., when Liz Claiborne purchased Travis Jeans Inc, who owned all of Juicy assets. Pam and Gela remained co-presidents of the company, and remain the creative minds behind Juicy Couture.
Juicy Couture is a stylish contemporary line of casual apparel based in Pacoima, California. It was originally popular on the West Coast of the United States, but its popularity has since spread. Its markets now include the United States, Canada, Asia, and Europe. Their fashion lines originally focused on womens’ sweat suits and sportswear. Juicy Couture added collections for men and children in 2002, and in 2004 bathing suits and accessories for women, including shoes, handbags and jewelery were added to Juicy’s line. Juicy is very well-known for their sweatpants, and velour tracksuits, which were made famous by the many celebrities who had been seen sporting them. Fun slogans often adorn Juicy apparel, such as “Choose Juicy” and “Dude, Where’s my Couture?”. The signature Juicy Crest, as well as the phrases “Love, P&G” are stitched on the inside tag of each item of Juicy apparel. Juicy Couture is sold in upscale department stores, specialty stores, and at the Juicy Couture store.