Since launching in 1999, London-based Luella Bartley has been delivering effortless street-chic season after season. Her eternal muse is the rebel Brit “It” girl who can’t help but be adorable in her pink button-down shirts tucked into skintight jeans or layered under Bartley’s favorite striped sweaters. Bartley mixes themes with ?lan: punk motorcycle jackets with gingham skirts; little black dresses with pearls for polka dots; preppy navy, red, and white. Add to this Bartley’s always in-demand accessories lineup of cool leather bags and shoes.
The Central Saint Martins grad and onetime British Vogue editor still lives in London – with fashion-photographer boyfriend David Sims and their two children – even though she’s been showing in New York since 2001. In a flip-flop setup, Bartley’s first few shows featured friends like Sadie Frost walking the runway while model pal Kate Moss watched from the front row. In January 2006, Bartley was selected to launch Target’s Go International line.