Date Added: February 27, 2007
Green is the new Black! Lily Cole has a cheap bag and is proud of it. The stunning supermodel has been spotted all over town with her hot new Eco Friendly Anya Hindmarch Shopping Tote, that retails for (*drum roll*) under $10.
So far the response to this bag has been a huge success. Due to overwhelming demand, the preorder allocation has now been reached. But don’t worry, there will be more bags available to preorder when March rolls around. Soon after, this bag will also be available to buy at the UK Anya Hindmarch stores, Dover Street Market in London, Colette in Paris and Villa Moda in Kuwait. Then on April 25th this bag will be available at Sainsbury’s 200 stores nationwide.
Just Say No To Plastic Bags! Every person in this country uses, on average, 167 plastic bags a year: that’s approximately ten billion bags. This is unsustainable. While plastic bags will take up to 500 years to degrade, your $10 all cotton and recycled plastic bag is durability itself and will withstand the wear, tear and the covetous looks of fellow consumers for years to come. The eco-friendly shopper lets you divert plastic from the landfill in style. Join in on the trend. Keep checking back with AnyaHindmarch.com to get your hands on this bag.
Update: Are you kidding me…. Someone is selling one on eBay for $204.16. Well, thats the current bid at this time. Yeah, uhm I think I will wait a month.
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Kenn Jordan
February 27, 2007 9:17 am
The limited edition, Anya Hindmarch bag was launched at London Fashion Week, available in participating Sainsbury’s stores from April and online through the We Are What We Do shop as part of an exclusive pack with the original inspiration for the bag, Change the World for a Fiver. (Retail price £10.) The designer bag will cost £5 and – in now inimitable We Are What We Do fashion, why not go to our shop now and leave your email address and we will let you know as soon as they arrive - no one involved in the project will make any profit from the sale of the product.
The ‘I’m Not A Plastic Bag’ shopper is designed to put the ‘productivity’ firmly back into the product and we hope that it will be the first of many such items enabling us to make small changes, and big differences. For more details about how to get involved with the Action 01: Decline Plastic Bags campaign email Becca Leed at Becca@wearewhatwedo.com