July 23, 2007
Song Hye Kyo and the Celine â€œMiss Songâ€? Limited Edition Bag
A couple days ago an event was thrown at a Haute Couture fashion show in Hong Kong in honor of the recent release of the Celine â€œMiss Songâ€? bag named after South Korean actress Song Hye Kyo.
Celineâ€™s artistic director, Ivana Omazic on the collaboration: â€œHaving traveled extensively throughout Asia, I have found that Asian women have become more active and have obtained more freedom in modern society. Today, I am delighted to have worked closely with Song Hye Kyo for this new creation and to be a part of an innovative project that opens up our company onto the world. I sincerely believe this bag represents the new voice of Asian women.â€?
The bag, which looks quite similar to Celineâ€™s Bittersweet purse is going to be produced in limited quantities and expected to hit store shelves in Asia when fall rolls around. The limited-edition “Miss Song Bag” retails for about $4000.
All money generated from selling the bags will be donated to Song Hye Kyo charity organizations.