August 1, 2005
Luxurious, romantic and quinessentially French, Chloe’s ethos is to make luxury ready-to-wear for stylish women the world over.
Having bought the house in the mid 80s, Swiss luxury group, Richemont, placed Chloe firmly on the international market where it has remained a formidable fashion force since.
Producing iconic fashion and launching Chloe’s eponymous and successful fragrance, Karl Lagerfeld became Chloe’s public image in both the 60s and 90s and was succeeded by Martine Sitbon’s unique modern vision during the late 80s.
Miss McCartney joined as Creative Director in 1997, infusing her classic tailoring with the pulse of the street and securing Chloe as the first name in fashion.
Miss McCartney’s design partner, Phoebe Philo, stepped into her head designer shoes in April 2001. Bringing her sass and street edge to the label, Miss Philo continues to produce coveted ranges, including new additions such as swimwear and casual line or younger line, See by Chloe.
As Creative Director of Chloe, Phoebe Philo becomes next in a line of visionaries to head-up the prestigious French House.Having worked with Miss McCartney for four years, Miss Philo played an essential role in the house’s reinvention, bringing to it a youthful, cool sexiness and rock ‘n roll edge.
Born in Paris in 1973, Miss Philo grew up in a suburb of London, enrolling at Central St Martin’s School of Art in 1993. Clearly a maverick talent, she was invited to Paris to become Miss McCartney’s design partner, less than a year after her graduation.
Miss Philo’s understanding of street culture combined with her tremendous respect for Chloe’s heritage has brought a new sassy edge to the luxury label and with it a new casual range, See by Chloe. A less expensive range than the main line, See comprises of the essential sexiness and street cred for which Chloe has become famous.
source: www.chloe.com
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