Date Added: November 17, 2006
Emilio Pucci | 60TH Anniversary | View!
WWD Reports – Pucci will celebrate its 60th anniversary next year with the launch in February of a limited-edition collection of four iconic designs from the company’s archives that were personal favorites of Emilio Pucci.
“There is such a strong interest for vintage, so we thought, Why shouldn’t we remake some of our original pieces ourselves?” said Laudomia Pucci, image director for the brand and daughter of the designer. “There is a great momentum with the new collections designed by Matthew Williamson, but we also wanted to underscore the roots of the brand and to wholly re-create the spirit of those times.”
The four pieces, originally designed in the mid-Sixties, will be launched for spring and will be labeled Collectibles: a silk jersey long-sleeved dress, a cotton shantung shirtdress, a silk jersey romper and a silk twill handbag in the shape of a jewelry box. Prices range from $1,700 for the handbag to $2,200 for the Bubbles dress.
Pucci, which is now owned by LVMH Moet Hennessy Louis Vuitton, will produce from 200 to 300 units of each piece, marked with a special “Emilio Pucci – Florence, Italy” tag. In a nod to the Pucci atelier tradition, the labels will be color-coordinated depending on the fabric: green lettering for silk items, blue for cotton items. “We’ve called back old seamstresses to use the same original techniques my father employed,” explained Pucci, noting how each piece is identical to its archive original. Case in point: The prints are placed on each piece so the pattern seamlessly covers the whole garment. – Luisa Zargani at wwd