July 24, 2007
Gwen at War with Forever21
Looks like Diane Von Furstenberg isn’t the only one taking a bite out of inexpensive-trendy fashion company Forever 21. Apparently the singer / fashion designer Gwen Stefani is currently at war with F21 for trademark infringement of her Harajuku Lovers fashion line, in particular, the handbags.
Papers filed in Los Angeles Federal Court claim Forever 21 is marketing, promoting and selling products featuring a design “virtually indistinguishable” from Harajuku’s signature heart & box logo. The lawsuit claims Forever 21 “changed a couple of words, ‘Harajuku’ to ‘Forever’ and ‘Lovers’ to ‘Love’, in the Heart Box trademark which are inconspicuous and likely to go unnoticed by a consumer”.
Well I am not surprised. Have you been in Forever21? All of their clothes, handbags and shoes are designer inspired. Well that can be said for a lot of other similar companies…