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    Gwen at War with Forever21

    By · On July 23, 2007

    July 24, 2007

    Gwen at War with Forever21
    Looks like Diane Von Furstenberg isn’t the only one taking a bite out of inexpensive-trendy fashion company Forever 21. Apparently the singer / fashion designer Gwen Stefani is currently at war with F21 for trademark infringement of her Harajuku Lovers fashion line, in particular, the handbags.

    Papers filed in Los Angeles Federal Court claim Forever 21 is marketing, promoting and selling products featuring a design “virtually indistinguishable” from Harajuku’s signature heart & box logo. The lawsuit claims Forever 21 “changed a couple of words, ‘Harajuku’ to ‘Forever’ and ‘Lovers’ to ‘Love’, in the Heart Box trademark which are inconspicuous and likely to go unnoticed by a consumer”.

    Well I am not surprised. Have you been in Forever21? All of their clothes, handbags and shoes are designer inspired. Well that can be said for a lot of other similar companies…

    > Shopping for Harajuku? Check out Nordstroms and Macys!

    • Currently living is Seattle, Jennifer started BagBliss the bag blog in November 2004 and TheFashionRow in 2007. She has been part of the Fashion editorial space for over 12+ years specializing in Designer Handbags.

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    • whatever

      If Gwen wants to file a lawsuit against Forever 21, then the Harajuku kids in Tokyo should take Gwen’s ass to court for co-opting their entire youth culture.

    • slema

      Omg I didnt hear about this yet. thanks for the info.

    • maren

      I hate forever 21! Everything in that store is a copy of what the designers make. I wonder if DvF won the lawsuit.

    • Jessica Klaus

      ITS ABOUT TIME! 21 is uncreative and cheap!

    • http://trenting.blogspot.com/ MsRebecca

      The only thing I’ve ever bought from there is their cami’ s with matching panties.. those are cute and seem to last well.. other then that.. nuh uh..

    • http://www.bazaaradriatic.com/shop-designer-harajuku-lovers-c-35_45_160.html Vivian

      I like both brands, not everyone can afford harajuku so i can understand both sides.

    • Abi

      Gwen Stefani is just p.o.ed because she realizes her crappy line is boring and overpriced.

      Besides, maybe Japan should sue HER for being a bigoted racist and making teenage Asian girls her personal pets.

    • Dev

      Amen to that… shame on Gwen… especially when majority of her songs/career is currently a mirror image of the Japanese modernday culture… can SHE get more original!