Originally established in 2001, Joie is a newcomer to the world of fashion. Typically known for their clothing line, particularly their feminine tops and floaty dresses, the company is all about “Casual, Comfortable, and Luxurious”. Creative designer and CEO, Serge Azria, says that the Joie collection is inspired by the Southern Californian lifestyle. But just recently, the company has expanded its horizons a bit. They have now added shoes and handbags to the mix.
These new pieces are indeed “Casual, Comfortable, and Luxurious”. Take, for example, the Joie Ibiza Bag featured here. This bag is made of a soft, distressed leather. Its slouchy hobo shape and neutral color make it the perfect addition to their new Fall 2009 collection, which drew most of its inspiration from the bohemian-chic look. I like the soft pleating and the simple, unstructured shape. It just looks like it would mold right into your body. I also like the unique tie closure that draws the outside corners of the bag around to the front. And everything is tied up with a cute little bow! I must say, I could definitely get used to associating the word “handbag” with the name “Joie”. How does everyone else feel?
The Joie Ibiza Bag is currently available in Charcoal Grey. It measures 14.5″ x 14″ x 6.5″ and it retails for $545. Find it at Shopbop.com.
The Chat: Joie Ibiza!