Stella McCartney Deal Targets Australia

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Date Added: February 1, 2007

Stella McCartney Deal Targets Australia
More Stella McCartney News! A couple days ago here on e5 we learned of fashion designer Stella joining forces with LeSportsac to Design a series of Limited Edition Travel Goods, well now wwd is reporting that Stella has snatched up a deal to design a range of fashion items exclusively available for Aussie women (LUCKY!).

Stella McCartney for Target wool / cashmere Jacket
Here is the excerpt from wwd:
There’s no stopping the deals for Stella McCartney.

The designer, who last week inked an agreement to do a collection with LeSportsac, today will unveil another collaboration, with Target stores in Australia, which are not linked with the ones in the U.S.

The Stella McCartney for Target limited-edition, 42-piece collection will be launched in selected Target Australia stores on March 12, the beginning of the fall season Down Under. The one-off collection has been inspired by key items from McCartney’s yet-to-be-shown fall main line.

While the Target logo and shop design in Australia are similar to those of Target stores in the U.S., the Australian retailer has different owners from its American counterpart. A spokesman for the designer said there was no deal with Target in the U.S. in the works.

“I’m really excited by this collaboration, ” said McCartney. “I wanted the collection for Target to reinterpret all the ‘best ofs’ and ‘must-haves’ of Stella McCartney for winter, and make my designs more accessible to a wider audience in Australia.”

The collection includes jeans, trousers, tailored jackets, dresses, chunky knits, swing coats, blouses, T-shirts and camisoles in a range of colors and fabrics.

Larice Lewis, Target’s general manager of women’s apparel, said, “Stella McCartney for Target will offer our customers a beautiful range of winter essentials from one of the world?s leading designers, at an accessible price.”

The spokesman said prices would range from 39.99 Australian dollars, or $31, to 199.99 Australian dollars, or $155.

The Stella McCartney for Target collection will be showcased as part of Target Rocks Red Market at the 2007 L’Oreal Melbourne Fashion Festival on March 10 and will be rolled out to select Target stores two days later.

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