Imitation the sincerest form of flattery? Marc Jacobs doesn’t think so and is suing Christian Audigier’s Nervous Tattoo, Inc. for trade dress and trademark infringement over a purse designs.
Marc Jacobs has a pending application for it’s random “Marc Jacobs” scrambled trademark. The scramble trademark is what makes up the inside lining of the “Pretty Nylon” Tote. And the “size, shape, color or color combination, product design, texture, and selection and arrangement of materials and accessories” make up it’s trade dress, which is the image and identity of the “Marc Jacobs Pretty Nylon Tote” for which Marc Jacobs fans around the world associate with it.
You guys be the judge. Tell me what you think.
Me? Of course, I’m team MJ. There are bags that are inspired-by and those that are obvious copies. I think Christian Audigier succeeded in producing a mirror copy of Marc Jacobs work. A distasteful act. The bag looks identical. You don’t even have to be a purse addict to see it. The quilted fabric, same font, plastic signature plaque, identical knot-tie shoulder straps, recognizable dual side pockets, and even the size. Only difference is the Ed Hardy bag has a giant fish thrown in the mix..
The Chat: MJ vs CA!