The current market conditions are not in favor of Ferragamo. The plan: Cutting Prices to Boost Japan Sales
Salvatore Ferragamo SpA is hoping to jump-start stagnant sales in Japan by cutting the retail prices of some pre-fall and fall-winter items by an average of 10 percent.
Whatâ€™s on sale? The Italian company is offering markdowns on selected merchandise. Those items include five styles each of womenâ€™s handbags, womenâ€™s shoes and menâ€™s shoes, a combination of pieces from the pre-fall and fall-winter collections, a spokeswoman said. For example, a womenâ€™s tote bag will be marked down 11.8 percent to 75,000 yen, or $711, from an original price tag of 85,000 yen, or $806. The cost of a pair of womenâ€™s driving shoes will be cut 3.3 percent to 58,000 yen, or $550, from 60,000 yen, or $569.
Continue the chat: Salvatore Ferragamo cuts prices in Japan!!!!!