Prada has a created a unique global luxury capsule collection that honors Mario Prada and his quest to collaborate with exquisite artisans to produce modern, innovative designs utilizing the traditional techniques of a specific region.
In the early decades of the twentieth century, Miuccia Prada’s grandfather, the visionary Mario Prada, travelled the world in tireless pursuit of ideas and inspiration. His goal was not only to discover the most luxurious materials, exotic skins and sumptuous fabrics, but also to locate sophisticated craftsmen and manufacturers to realize his revolutionary designs. His adventures uncovered Alsatian and Austrian leatherwork, Bohemian crystals, Asian “galuscià”, English silver-smithing, as well as rare ivory, tortoiseshell, ebony and precious stones from every corner of the globe. Mario Prada became the ultimate gentleman-connoisseur: a man of exquisite taste and unflagging curiosity who knew exactly how, where, and by whom, a specific design could be perfectly produced. This spirit of the curious connoisseur remains at the heart of Prada, especially in the age of globalization, where geographic and cultural borders disappear. Remaining faithful to these ideals, the company continues to identify those specialized craftspeople that represent an unrivaled standard of excellence.
The collections are identified by a special “Prada Made In” label dedicated to each country of origin: Tartan wool kilts from Scotland; collection of handmade embroidery flats, sandals and bags from India; Jeans produced by Dova (worlds highest rated denim manufacter) that come custom ordered in four different varieties of cloth and seven different washes from Japan; Alpaca wool knitwear from Peru.