Notice all the Miu Miu‘s getting pulled from your local department store?
The Wall Street Journal has recently reported that Prada’s sister brand, Miu Miu has departed from many U.S. department stores as a result of a disagreement of how the secondary brand should be displayed. The company wanted their own store-in-stores, while the department stores wanted to mix Miu Miu in with all the other high-end bags.
The Prada House launched the Miu Miu line in 1992. The cheaper line was created for the younger generation. Miuccia Prada’s nickname is Miu Miu.