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    Yves Saint Laurent name change

    By · On June 21, 2012


    According to reports, Yves Saint Laurent‘s creative director Hedi Slimane is changing the name to Saint Laurent Paris. I mean personally I don’t really care for change. ‘SLP’ doesn’t really have quite the ring as ‘YSL’ and what does this mean for that classic YSL logo? Time will tell. WWD reports that the ‘Yves’ name drop will be introduced in the next few months and will be in place by the time Slimane debuts his first collection for Spring Summer 2013.

    What do you guys think of this change?

    • Currently living is Seattle, Jennifer started BagBliss the bag blog in November 2004 and TheFashionRow in 2007. She has been part of the Fashion editorial space for over 11 years specializing in Designer Handbags.

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    • amber

      SLP just doesn’t found very nice.

    • susy

      I can’t wait to see his first line of handbags.

    • elaine

      Well it’s definitely a shame, but what can you really do :dizzy: I wish they didn’t change the name, because what does this mean for the Y signature chyc bags? I hope they keep that line!

    • Jessica B.

      So does this mean that all the YSL bags are going to be on sale? lol

    • ReneeO

      I think it’s crazy. Have they thought this through?? Huge ego.